Speaker

Name: Games for Health Europe Conference
Start: 2025-03-31T09:00
End: 2025-04-01T18:00

Speaker Info

Biography: Zofia Einhorn is a gamification expert who specializes in using game mechanics to drive engagement and motivation. She focuses on practical, research-backed solutions that tackle real-world challenges and inspire positive change. A naturally curious person, Zofia delves deeply into understanding what motivates people, particularly through the transformative power of games. Passionate about the intersection of research, design, and technology, Zofia frequently lectures and leads workshops on how gamification can motivate and engage users. She explores how game mechanics can inspire lasting change in education, health, and beyond. From time to time, Zofia steps away from her daily quest to embark on side missions, strategizing her next victory in Catan or analyzing the mechanics and strategies of other players in her favorite games. Her passion as a game enthusiast fuels her creativity and deepens her understanding of what drives engagement and fun. Zofia holds a bachelor’s degree in social sciences and a master’s degree in cultural studies. Her mission is to combine motivation and game design to create experiences that not only entertain but also inspire meaningful and positive change.

Summary: Winning Hearts: The Quest Where Health Meets Gamification This lecture delves into the intersection of gamification and healthcare, exploring how game design principles can drive engagement, motivation, and behavioral change. While games are often linked to entertainment, they hold transformative potential in healthcare by making health-related goals rewarding—and even fun. We’ll take a journey through the concept of patients as players, with the goal of improving health outcomes. By applying game design principles, we’ll discover how these strategies can help achieve those goals, drawing inspiration from successful examples of games and health products. By the end of the lecture, attendees will gain a deeper understanding of how gamification can enhance patient engagement and practical insights on creating impactful, motivational experiences that can improve outcomes.